OpenData / Compare / OpenData vs Apollo.io
OpenData vs Apollo.io, stores vs people.
Apollo.io sells people at companies. OpenData sells stores. If the list you need is stores — by platform, app or gateway, with their published contacts — the two products barely overlap.
1,504,744 verified stores · 23,984,359 domains scanned · snapshot 15 November 2026The short version
Apollo.io is not a store database, and this page exists because buyers keep comparing the two. Apollo indexes companies and people — it reports 30M+ companies and 240M+ contacts — and sells per-seat subscriptions for finding named decision-makers at companies. It does not sell lists of ecommerce stores, and it publishes no store counts.
OpenData is the narrower, deeper tool: 1,504,744 verified ecommerce stores, filterable by platform, installed apps, technologies and payment gateways, with the public business contacts each store publishes. Records are $4 per 1,000 rows, with no seat licence and nothing to renew.
Side by side
| Apollo.io | OpenData | |
|---|---|---|
| What it is | A general B2B sales-intelligence platform — companies and people, not a store database | An ecommerce store database — stores are the product |
| Pricing model | Per-user subscription with credits — Basic $49/user/mo billed annually, Professional $79, Organization $119 (vendor-reported, checked Nov 2026) | Pay per row — full records $4 per 1,000 rows, stepping down to $2.00 above 500,000 rows; platform-only records $1 per 1,000; raw domain signals $0.20 per 1,000. Minimum pull $9.99. No subscription. |
| Database claim | 30M+ companies and 240M+ contacts (vendor-reported) — no store counts, because stores are not its unit | 1,504,744 verified stores, each with platform, tech and app detection |
| Contacts | Verified business emails for named roles such as Owner, Founder and CEO; a mobile number costs 8 credits | The public business contacts stores publish themselves: email on 205,297 stores, phone on 111,859 |
| Store filtering | Not a store product — no platform, app or payment-gateway slices of stores | Filter by platform, installed apps, technologies and payment gateways, then export the slice |
| Source per record | — | Source URL and last-observed date on every record |
Where Apollo.io is the better tool
People. If you need a named founder's verified email at a specific company, sequences, and a full sales-engagement workflow, Apollo is built for exactly that and OpenData is not a substitute. OpenData answers a different question — which stores exist, what they run, and what contact details they publish — and sells the answer as a file.
Who should pick which
Pick Apollo if your unit of work is a person at a company and you run outbound every week. Pick OpenData if your unit of work is the store itself — a platform slice, an app-installed list, a gateway segment — and you want to own the list outright. Many teams use the store list as the targeting layer and a people tool afterwards; the two are complements more than rivals.
Questions, answered straight
Is Apollo.io a store database?
No. Apollo is a B2B sales-intelligence platform covering companies and contacts; it reports 30M+ companies and 240M+ contacts and publishes no ecommerce store counts. For a store list with platform and technology filtering, that is OpenData's product: 1,504,744 verified stores.
Why is Apollo priced per user?
Because it is a workflow tool as much as a database — seats, sequences and enrichment credits (an email costs 1 credit, a mobile 8, vendor-reported). OpenData charges only for rows exported: $4 per 1,000 full records, minimum pull $9.99, no seats.
Can Apollo find Shopify store owners?
It can find people at companies, which sometimes includes store owners, but it does not offer a Shopify store index you can filter by app, theme or gateway. OpenData's Shopify segment alone holds 269,688 verified stores, 71,250 of them with a public business email.
Before you pay either of us
Run the store you care about through the free checker first — free accounts get 30 full-record unlocks a month — and take the free sample file for a spin. If the records hold up, pull exactly the slice you need. Every paid pull exports as CSV plus a formatted Excel twin, under a per-buyer licence, and the minimum pull is $9.99.
Apollo.io prices are vendor-reported, checked November 2026, and plans change — confirm on their site. OpenData rates are the live per-row prices on our pricing page.