OpenData / Reports / 2026 market share
2026 Ecommerce Platform & Payment Gateway Market Share Report
Every figure below is computed from OpenData's own verified warehouse snapshot of 15 November 2026 — 1,504,744 verified stores identified across 23,984,359 scanned domains. A store counts as verified when OpenData fetched its storefront and detected at least one ecommerce technology on it. Nothing here is bought, borrowed or extrapolated from anyone else's index.
1,504,744 verified stores · 205,297 with a public business email · snapshot 15 November 2026Platform share of the verified index
| Platform | Verified stores | Share | With public email | Email share |
|---|---|---|---|---|
| Squarespace | 393,273 | 26.1% | 59,632 | 15.2% |
| WooCommerce | 374,284 | 24.9% | 48,041 | 12.8% |
| Wix | 345,756 | 23.0% | 10,986 | 3.2% |
| Shopify | 269,688 | 17.9% | 71,250 | 26.4% |
| Other platforms | 117,250 | 7.8% | — | — |
| BigCommerce | 3,307 | 0.2% | 707 | 21.4% |
| EasyStore | 1,186 | 0.1% | 204 | 17.2% |
| All verified stores | 1,504,744 | 100% | 205,297 | 9.3% |
Email counts in this table cover the six named platforms (130,494 stores). The remaining 10,085 stores with a public email sit on platforms grouped under Other, which is not broken out by segment.
Squarespace holds the largest slice of the index. The outlier column is email: 26.4% of verified Shopify stores publish a business email — nearly one in four — against 3.2% on Wix. Same scan, same rules; the platforms' store cultures are just different.
Payment technologies detected
Payment buttons and rails are part of each store's technology fingerprint. These are the largest payment detections in this snapshot, counted inside a single platform segment each — a store can carry several payment technologies at once, and segments are counted separately, so read these as detection counts, not market shares.
| Payment technology | Detected on | Counted within |
|---|---|---|
| Apple Pay | 16,811 stores | Shopify segment |
| PayPal | 15,598 stores | Shopify segment |
| Venmo | 15,455 stores | Shopify segment |
| Klarna | 4,756 stores | Squarespace segment |
| American Express | 4,517 stores | Shopify segment |
Southeast Asian gateways are fingerprinted too — GCash, QRIS and DANA each have a dedicated slice: stores accepting GCash, stores accepting QRIS, stores accepting DANA. Those slices are still thin next to the global rails above, and they are published as they are, not rounded up.
Method, in one paragraph
OpenData scans public storefronts itself. Verified means OpenData fetched the store's own storefront — directly or from an archived public capture — and detected at least one ecommerce technology on it; every verified record carries its source URL and the date it was last observed. The published database is refreshed monthly; this report freezes the 15 November 2026 snapshot. Counts are read from the same warehouse the store checker and the exports draw from, so the numbers here and the numbers in the product cannot drift apart.